Who We Are

The smart terminal market was once buzzed with potential, and each new product launch seemed like the beginning of a revolution. Apple under Jobs set the bar high. Now? It's often a "dull loop" of similar products. Few products truly stand out.

At RugOne, our core team, from Ulefone's parent company, Gotron, felt this lack of excitement deeply. We're a group of product managers, designers, and engineers who asked: Can we bring true "innovations" back to this market?

We missed the audacious spirit of the Jobs era, the drive for groundbreaking design and ultimate experiences. This idea ignited within us. We believe technology should be an extension of imagination, not just cold specifications.

Passion isn't enough. Fortunately, we stand on the shoulders of our parent company, whose 15+ years in smart device R&D and manufacturing provide the robust technical and quality assurance our ambitious ideas need. It fully supports our vision, dedicating resources to ensure industry-leading products from concept to launch.

Thus, RugOne was born. Rugged signifies our products' tough, boundary-pushing quality. One represents our goal to be the unique leader in our niche and your singular choice.

RugOne will focus on outdoor communication, creating products that redefine how you connect outdoors. Each RugOne product aims to enhance your adventures and become an essential part of your gear.