Xever 7 Pro
Xever 7
Remember a time when every new smartphone felt like a revolution? When Apple, under Steve Jobs, unveiled groundbreaking products that ignited a passion for technology in all of us? That era, filled with boundless possibilities, seems a distant memory in today's market. Now, we're surrounded by a sea of sameness, with truly fresh and innovative products becoming increasingly rare.
For us, the core team behind RugOne, this "uninteresting" market felt like a creative impulse suppressed over and over again. We come from Gotron, the parent company of Ulefone - a brand known for its rugged devices. Our team is a diverse group of elite professionals: product managers, ID designers, structural engineers, and user operation specialists. During a deep dive into the current state of the industry, a shared sentiment emerged: Could we reignite that passion for innovation and bring something genuinely "different" to this stagnant market?
This idea, once a tiny seed, quickly grew into a wildfire we couldn't ignore. We yearned for the spirit of the Jobs era—the courage to break boundaries, the relentless pursuit of excellence. We longed to pay homage to more engaging designs, more radical forms, and more ultimate user experiences. We believe that technology shouldn't just be cold specifications; it should be an extension of emotion, a tangible manifestation of imagination.
However, passion alone isn't enough. We were incredibly fortunate to receive the full support of our parent company, Gotron. With over 15 years of experience in smart terminal devices R&D and manufacturing, it provided the robust technical backing and quality assurance needed to bring our "crazy" ideas to life. They not only believed in our vision but also dedicated resources to ensure our products, from concept to execution, would meet industry-leading standards.
And so, driven by a shared pursuit of innovation and ultimate experience, RugOne was born. The name itself reflects our ethos: Rugged signifies the tough, unconventional quality of our products, challenging limits; One embodies our ambition to be the "one and only" leader in our niche, and our hope that RugOne will become your unique and indispensable choice.
RugOne is dedicated to creating products that redefine traditional communication. We specialize in outdoor communication, especially smartphones, focusing on building tough phones at the heart of your adventures. We design our products for driven explorers, breaking the mold—for those who refuse to be ordinary and are loyal to discovery.
Every RugOne product aims to bring a brand-new experience to your outdoor life, becoming an essential highlight in your backpack.
Reimagine, Innovate.
To Be Bold
