Xever 7 Pro
Xever 7
We’ve officially stormed onto the global stage! We’ve been working tirelessly for 2 years to make this moment a reality, and launching at IFA 2025 in Berlin feels like the perfect start to our journey. RugOne's inaugural product, the Xever 7 series, is the world's first rugged outdoor smartphone to feature an eco-friendly, removable battery, offering unprecedented durability with IP69K/IP67, MIL-STD-810H certification, and sustainability for adventurers and professionals alike.
Why RugOne
As an exploration brand incubated by Ulefone, we’ve always had a clear mission: to create a new era of outdoor technology that is not only tough but also sustainable and repairable. We saw a gap in the market for products designed for young, fashionable adventurers who care about the planet as much as they do about their gear. That’s why we’re leveraging Ulefone’s incredible manufacturing expertise and shared supply chain to build devices that last and minimize environmental impact. Our slogan, "To Be Bold," isn't just a tagline—it's our philosophy, a commitment to innovation and excellence that we live every day. The name RugOne itself is a fusion of "Rugged" and "Top One," a promise to our users that they are getting the best.
RugOne is dedicated to creating products that redefine traditional communication. We specialize in outdoor communication, especially smartphones, focusing on building tough phones at the heart of your adventures. We design our products for driven explorers, breaking the mold—for those who refuse to be ordinary and are loyal to discovery. Every RugOne product aims to bring a brand-new experience to your outdoor life, becoming an essential highlight in your backpack.
Why Xever 7
Why Xever 7? After two years of research, we saw a gap in the market for a good outdoor rugged phone designed for young users. So, we created the Xever 7. The Xever 7 is engineered to redefine mobile sustainability. As the world's first rugged outdoor smartphone with a swappable battery, it is a true game-changer for the outdoor market. Its innovative design allows for a seamless battery exchange without powering down the device, ensuring uninterrupted use and a significantly extended product lifespan. This feature not only champions a new era of eco-conscious design but also aligns with new EU Ecodesign directives, promoting sustainability by reducing electronic waste.
We are so excited to bring the brand new RugOne products to you and can’t wait to hear about all your adventures. This is just the beginning. Stay tuned by connecting with us on social media on Facebook, LinkedIn, YouTube, X and Instagram, TikTok or visit our website at www.rugone.net.
